An interdisciplinary method for brand association research
نویسندگان
چکیده
منابع مشابه
Pieced together: Collage as an artist’s method for interdisciplinary research
As a visual artist undertaking doctoral studies in education, the author required a research method that integrated her studio practice into her research process, giving equal weight to the visual and the linguistic. Her process of finding such a method is outlined in this article, which touches on arts-based research and practice-led research, and her ultimate approach of choice, collage. Coll...
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ژورنال
عنوان ژورنال: Management Decision
سال: 2014
ISSN: 0025-1747
DOI: 10.1108/md-04-2012-0284